An Overview
The aim of the Malaysian Management Journal is to provides some interesting insight and understanding of the current issues relating to the Strategic Management, Human Resource Management and Entrepreneurship topics that can affect and change the modern business competitive environment. The journal provides various topics that are relevant to the modern business organizations as follows:
Blue Ocean Strategy (BOS) the most radical change in the modern management thinking by Kim and Mauborgne (2005) that provides a systematic approach to making the competition in business irrelevant. The cornerstone of BOS is the concept of value innovation and the continuous value innovation. The nature and scope of the controversy center the contrasting nature of blue ocean strategy and the red ocean strategy; existing market space and uncontested market space; exploiting existing demand and creating and capture new demand; and the radical paradigms.
Managing Planned Change has evolve from its early models of organizational planned change by Lewin (1951) to the current emergent change process in this dynamic business and turbulent economic environment. The issues relate to the contrasting views of planned and emergent change process; universal and contingent approaches; linear and nonlinear dynamic circumstances; temporal and nontemporal assumptions; participative and directive leadership style; and the issues of change sustainability and eventual decay.
Knowledge Management, Sveiby and Lloyd (1987) book on knowledge management and Peter Drucker (1993) contribution on "knowledge work" have help the subsequent studies on the knowledge management. The development of knowledge management in the late 1990s was partly due to the rapid development of information technology and the subsequent internet technology. We are being flooded with massive data and information, relevant and irrelevant. The current development of knowledge management looks into the issues such as: data and knowledge; information management and knowledge management; management process and knowledge creative process; and strategic management and knowledge management strategy.
Friday, August 29, 2008
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